Aku realize still a lot of fresh grads and workers dun know what's their job scope. Yg position just CD berangan nak jadi BOS, yang ART DIRECTOR x tau buat execution, bila present idea the visual really looks like fresh grads work (sorry to say). However, you may read below job scope in Advertising firm so that when you go for interview you know what's your job scope. From there you can see whether this people try to bully u or not.
CREATIVE DIRECTOR
Job Description:
Job Description:
A Creative Director (CD) oversees the creative team to help develop the agency's creative product for clients. This team includes copywriters and designers. The CD also works with Account Executives to make sure the client's needs are being met and the creative goals are on track. CDs also develop every aspect of an ad campaign based on the client's marketing plan, conceptualize those ideas for clients, assign projects to staff and verify the client's deadlines are being met. A CD generally gets the glory when a campaign is a success and takes the blame when it's a failure.
Special Skills:
• Ability to lead a team of creatives
• Solid background in copywriting and/or design
• Must be willing to work long hours
• Travel sometimes required
• Experience with Photoshop, Illustrator, InDesign, Flash, QuarkXpress, PowerPoint and other programs usually required to apply
• HTML, PHP and other Web experience is quickly becoming required of Creative Directors
• Must be able to manage the creative team from concept to completion of the projects with strong leadership
• Knowledge of each step of an ad campaign's process to give creatives direction, work on schedule and meet client's advertising expectations
Education and Training:
Most Creative Director positions require a bachelor's degree and/or related experience. Agencies usually ask for at least five years experience and the trend shows many ask for at least seven years of experience in advertising. Larger cities tend to ask for at least 10 years experience.
Most Creative Director positions require a bachelor's degree and/or related experience. Agencies usually ask for at least five years experience and the trend shows many ask for at least seven years of experience in advertising. Larger cities tend to ask for at least 10 years experience.
Typical Day:
• Attend strategy meetings for new business
• Meet with creative team to check the status on current projects and assign new projects
• Lead brainstorming sessions with creative team to develop ad campaigns based on client's needs
• Create advertising proposals for clients
• Pitch concepts to clients
• Attend strategy meetings for new business
• Meet with creative team to check the status on current projects and assign new projects
• Lead brainstorming sessions with creative team to develop ad campaigns based on client's needs
• Create advertising proposals for clients
• Pitch concepts to clients
Common Misconceptions:
Many people confuse Creative Directors with Art Directors. CDs oversee the entire creative department, including Art Directors, designers, and copywriters. Some companies even post job listings for an Art Director/Creative Director.
Getting Started:
Creative Directors don't step into this job title right out of college. CDs are usually promoted to this management position after working in copywriting or design roles for many years.
Some agencies, usually the larger ones, are going to require a bachelor's degree with an emphasis on design, fine arts, communications or journalism. Other agencies will evaluate your career experience and/or accept a bachelor's degree in other fields.
Begin interning at an ad agency to get your foot in the door and make contacts. After college, become a copywriter or designer to begin working your way up to Creative Director.
ACCOUNT EXECUTIVE
Job Description:
An advertising agency Account Executive (AE) is key to maintaining the relationship between the agency and the client. AEs are the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. The AE also manages pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time.
Creative Directors don't step into this job title right out of college. CDs are usually promoted to this management position after working in copywriting or design roles for many years.
Some agencies, usually the larger ones, are going to require a bachelor's degree with an emphasis on design, fine arts, communications or journalism. Other agencies will evaluate your career experience and/or accept a bachelor's degree in other fields.
Begin interning at an ad agency to get your foot in the door and make contacts. After college, become a copywriter or designer to begin working your way up to Creative Director.
ACCOUNT EXECUTIVE
Job Description:
An advertising agency Account Executive (AE) is key to maintaining the relationship between the agency and the client. AEs are the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. The AE also manages pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time.
Special Skills:
• Ability to communicate clearly both verbally and in writing
• Must be well-organized
• Excellent people skills and the ability to work with a wide range of people
• Professional appearance and persona
• Working long hours, especially under tight deadlines
• Travel to the client may be required
• Must be able to handle pressure well
• Ability to communicate clearly both verbally and in writing
• Must be well-organized
• Excellent people skills and the ability to work with a wide range of people
• Professional appearance and persona
• Working long hours, especially under tight deadlines
• Travel to the client may be required
• Must be able to handle pressure well
Education and Training:
Most Account Executives have a bachelor's degree and/or three years of experience in the field. The ability to manage a wide variety of tasks at one time is a must with a strong emphasis on leadership.
Most Account Executives have a bachelor's degree and/or three years of experience in the field. The ability to manage a wide variety of tasks at one time is a must with a strong emphasis on leadership.
Typical Day:
• Check the status of each client's job(s) in the creative department and verify the jobs will be complete on time
• Contact each client at least once a day to discuss current and upcoming projects
• Initiate new jobs for the client
• Review and present concepts/layouts/copy to the client for approval
• Communicate the client's feedback to the creative department and discuss the next steps in the campaign
• Check the status of each client's job(s) in the creative department and verify the jobs will be complete on time
• Contact each client at least once a day to discuss current and upcoming projects
• Initiate new jobs for the client
• Review and present concepts/layouts/copy to the client for approval
• Communicate the client's feedback to the creative department and discuss the next steps in the campaign
Common Misconceptions:
AEs are commonly confused as members of the creative team. However, AEs do not create copy or design the materials. Their job is to manage the client's account and act as the key contact between the client and the advertising agency.
AEs are commonly confused as members of the creative team. However, AEs do not create copy or design the materials. Their job is to manage the client's account and act as the key contact between the client and the advertising agency.
Getting Started:
If you're in college, interning at an ad agency will help you get your foot in the door and give you experience you can use on your resume for other agencies.
If you have no formal education, you can begin working at a smaller ad agency in another role, such as an administrative assistant or other entry level position. Just be sure to let your boss know you want to learn other facets of the industry so you can begin learning how the various positions in the agency work together
ART DIRECTOR
Job description
Advertising art directors, often referred to as ‘creatives’, are responsible for producing innovative ideas for advertising campaigns in all kinds of media, including:
• television;
• radio;
• posters;
• press;
• direct mail.
If you're in college, interning at an ad agency will help you get your foot in the door and give you experience you can use on your resume for other agencies.
If you have no formal education, you can begin working at a smaller ad agency in another role, such as an administrative assistant or other entry level position. Just be sure to let your boss know you want to learn other facets of the industry so you can begin learning how the various positions in the agency work together
ART DIRECTOR
Job description
Advertising art directors, often referred to as ‘creatives’, are responsible for producing innovative ideas for advertising campaigns in all kinds of media, including:
• television;
• radio;
• posters;
• press;
• direct mail.
Art directors will also work in digital/viral marketing, which is a huge growth area.
A copywriter works alongside an art director to form a ‘creative team’. Traditionally, the copywriter produces the words to go with the visuals created by the art director. These roles are becoming more blurred now though and it is likely that both will have an input on the visual and verbal content to produce the right look and feel for the advertising campaign.
The advertising art director works on the campaign from the beginning and receives details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign.
A copywriter works alongside an art director to form a ‘creative team’. Traditionally, the copywriter produces the words to go with the visuals created by the art director. These roles are becoming more blurred now though and it is likely that both will have an input on the visual and verbal content to produce the right look and feel for the advertising campaign.
The advertising art director works on the campaign from the beginning and receives details about the client, product, target audience and required advertising message, which helps to shape the advertising campaign.
Typical work activities
The roles of advertising art directors vary according to the agency they work for and the client brief, but typical activities may include:
• meeting with the account management team to discuss the client's requirements;
• gaining an understanding of the target audience and business that the advert is aimed at;
• working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief;
• meeting with the creative director before presenting ideas to clients;
• pitching ideas to clients;
• producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client;
• briefing other members of the creative team;
• commissioning photographers, artists or film-makers to work on projects;
• visiting and assessing locations for potential shoots;
• working on location;
• attending meetings at production houses and with other directors;
• working in editing suites to oversee the finished product;
• advising new creatives, reviewing their ‘books’ and managing new teams on placement with the agency.
The roles of advertising art directors vary according to the agency they work for and the client brief, but typical activities may include:
• meeting with the account management team to discuss the client's requirements;
• gaining an understanding of the target audience and business that the advert is aimed at;
• working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief;
• meeting with the creative director before presenting ideas to clients;
• pitching ideas to clients;
• producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client;
• briefing other members of the creative team;
• commissioning photographers, artists or film-makers to work on projects;
• visiting and assessing locations for potential shoots;
• working on location;
• attending meetings at production houses and with other directors;
• working in editing suites to oversee the finished product;
• advising new creatives, reviewing their ‘books’ and managing new teams on placement with the agency.
